Media Training Executives and others will admit to me that they will sometimes hide from the media. A request comes in and they shy away from talking to that reporter or journalist.

This happens because you don’t have the systems to fall back on. We say it doesn’t have to be this way. You can have an expert rehearse you and give you the skills and systems to fall back on.

It is ok to be a little nervous. It is not ok to “wing it.”