Media Interview ROI, Return on Investment.
First off, what is the investment? The biggest investment is your time. Think about how much time you spend thinking about the interview prior. Think about how much time you spend getting to and from the interview (if there’s travel involved) and think about the time of the interview its self. If you put this much time into anything else in your life, wouldn’t you want a quantifiable return?
Secondly, how can you create the ROI? The answer is in planing seeds and keeping a keen eye on sales.
Watch the video to hear about these techniques.