Media Interview ROI – What Outcome Do You Want?

Media Interview ROI, Return on Investment.

First off, what is the investment? The biggest investment is your time. Think about how much time you spend thinking about the interview prior. Think about how much time you spend getting to and from the interview (if there’s travel involved) and think about the time of the interview its self. If you put this much time into anything else in your life, wouldn’t you want a quantifiable return?

Secondly, how can you create the ROI? The answer is in planing seeds and keeping a keen eye on sales.

Watch the video to hear about these techniques.

Media Interviews Via Skype

Media Training Techniques for the 21st century must include being interviewed via Skype or video conferencing.

There has never been a better time for being able to get media interviews. You can now stay in your home or office and give a video interview anywhere in the world.

What do you need to know? What skills are important?
Check out this video on giving Skype interviews.

Reach out to us if you want someone to rehearse you and help you create tangible results.

Media Interviews: Converting to Web Traffic

Media Training Techniques for the 21st century must include this outcome. When doing a media interview you need to create results. There have never been more media outlets competing for your attention. It’s not just 3 broadcast TV stations, local radio and your neighborhood newspaper. “Media” now includes what you get on your phone, your ipad, your kindle, Pandora or internet radio… email. The list goes on and on.

So, the big goal when doing media interviews? Converting watchers, readers, listeners to web traffic.

Getting Asked Back When doing a TV interview, radio interview, or print interview, there are a few goals. One goal should be to get in what you were hoping to say. A bigger goal is creating a specific outcome from the media interview. Most people forget this part.

Beyond that, you want to be able to make the media happy. You should give them what they want. You should be giving the audience or readers what they want.

But… if you can get asked back, you have the opportunity to double your results. If you do a great job on your second interview, maybe you’ll get a third.

After that, you may get into what I like to call… the rotation. This is gold. This is what you wish for. That means, whenever there is a story that matches your topic, you become one of the top go-to people. This is part of becoming someone the media loves. This is part of building your own brand or being able to use the media to get your messages to the world.

Want to find out just how to do it?
Reach out to us today.

Media Training: Bridging Doesn’t Work

Bridging is the one big technique that media trainers love to talk about. The problem is that it is too vague to be able to work effectively. Listen to this analysis of media bridging and the explanation of what to do.

When it comes to media skills, you need a variety of techniques to employ.