1960’s Media Training Techniques Don’t Work

Media Training is a small but focused industry. I’ve been asked many times to give my review of where the industry is, and how it has changed. My biggest problem is that it seems to be stuck in the 1960’s.

When I started this work, I read as many books as I could about the techniques, systems, procedures related to media training and was taken back by much of it. As a TV producer, I knew that much of it wouldn’t still work. The word is more savvy and can spot much of the techniques. Many of the suggestions were also vague… like “bridging.” I say media training is a lot like TV make up. If you know it’s there, it wasn’t applied correctly.

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