executive

Ambush Interviews

The very prospect of ambush interviews scare people. Just the very idea that someone might sneak up on you when you are not ready and broadcast your answers to the world makes people’s knees shake.

Even if you don’t think “A Current Affair” or “TMZ” is planning on doing an impromptu interview with you, there is always the chance a reporter stops you at a conference or trade show. There is always the chance you pick up the phone and get sucked in to talking to an over-zealous reporter.

Use these media training tips and techniques. While we don’t wish an “ambush interview” on anyone, we do wish you the best success for being in control. The good news, there are solutions.

Media Training is not just about getting your body language and voice up to par. It is about control. The more control you have during a media interview, the great chance you have of getting the exact messages you want into a story.

Advanced Media Training Techniques: Problem, Solution, Call to Action

These are three popular “message categories.” The reason is, it is easy, it works, and it can help you get the job done. Many of you who have taken my first level media training workshop will recognize the categories.

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Media Training is not just about getting your body language and voice up to par. It is about control. The more control you have during a media interview, the greater chance you have of getting the exact messages you want into a story.

In this installment, we talk about media messaging. This process is not a one size fits all. Media training doesn’t have to be cookie cutter. In this video we explain how you can start to look at your media messages when you want to “sell” people, even if the sell is “ideas.”

If you would like to know more about the Advanced Media Training program, just reach out to us.

Advanced Media Training Techniques: When to Ditch Your Messages

Media Training Tips – Media Training is not just about getting your body language and voice up to par. It is about control. The more control you have during a media interview, the greater chance you have of getting the exact messages you want into a story.

In this installment, we talk about media messaging… and when you can “ditch” your traditional messaging strategy. This process is not a one size fits all. Media training doesn’t have to be cookie cutter.

Advanced Media Training – Sales Techniques

Media Training Advanced Techniques taken from our advanced course. Why wouldn’t you want to use the same strategies people use to sell a product, for selling ideas?

Media Training should provide those doing media interviews with the tools to get the job done. That means going far beyond body language. It means driving traffic to your web site or getting more business.

Media Training information and media training classes are available at our site. Check it out.

1960’s Media Training Techniques Don’t Work

Media Training is a small but focused industry. I’ve been asked many times to give my review of where the industry is, and how it has changed. My biggest problem is that it seems to be stuck in the 1960’s.

When I started this work, I read as many books as I could about the techniques, systems, procedures related to media training and was taken back by much of it. As a TV producer, I knew that much of it wouldn’t still work. The word is more savvy and can spot much of the techniques. Many of the suggestions were also vague… like “bridging.” I say media training is a lot like TV make up. If you know it’s there, it wasn’t applied correctly.

If you want free tools, and e-course, or details about our workshops, visit: http://successinmedia.com/3newsletter.htm