Authors Turn Interviews Into Web Traffic

Best Selling Authors have one thing in common. They have SOLD books. Author media training shows you how to combine traditional media training along with sales techniques. Watch our how-to video to learn more. In this training installment, we discuss “plugging” during media interviews.

Robert Kiyosaki, author of “Rich Dad, Poor Dad” said it best. “They don’t call it a best written book. They call it a best selling book.”

You can turn media interviews into web traffic.

Call us for more information or join one of our next workshops:

The 55-38-7 “Rule”

Debunking the 55%, 38%, 7% Rule: If you have ever taken a public speaking course, you probably have heard of the so-called 55%, 38%, 7% Rule. This rule states that 55% of the meaning of communication is body language, 38% is in tonality, and 7% represents the words, content or messages.

In this video, I show that this does not seem to be true. Of course, you be the judge and weigh in.

Dr. C.E. “Buzz” Johnson, a Certified Trainer of Neuro-Linguistic Programming, wrote in a 1994 issue of Anchor Point magazine:

“…If these percentages were really valid it would mean that the learning of foreign languages could be greatly abbreviated. After all, if the words only account for 7% of the meaning of communication, we should all be able to go to any country in the world and simply by listening to the tone and carefully observing body language, be able to accurately interpret 93% of their communications!”

Professor Albert Mehrabian, Ph.D., of the University of California, Los Angles (UCLA), is credited as the originator of the 55%, 38%, 7% Rule. He and his colleagues conducted two studies on communication patterns and published the studies in professional journals in 1967.

Mehrabian published the results of his work in two books, Silent Messages (Wadsworth Publishing, 1971) and Nonverbal Communications (Aldine Atherton, Inc., 1972).

Mehrabian has stated (Anchor Point, 1994) that he never intended his results to be applied to normal conversation (and probably not to public speaking either). He only wanted to help his readers resolve incongruent messages regarding liking and disliking. Thus, his research has useful, albeit limited applications, which have been blown out of proportion.

Media Do’s And Don’ts

Here are a few to help you along the way…

Here are some Do’s and Don’ts.

Winging It! – That’s a don’t.
DO… think about the outcome you want to create as a result of the interview.
What would make it worth the time and effort.

Rehearsing In Your Head or In Front of a Mirror. That’s a don’t.
DO… Rehearse with a video camera whether it’s for TV, print, radio, or internet media. There will be far more information to help you. (Much like videotaping a golf swing.)

HOPE the Interviewer Asks Great Questions – That’s a Don’t
DO… Write out answers you WISH you could say in the interview.
Then, try to SAY them. 🙂

REPEAT Anything the Interviewer Says Even If It’s Negative and Makes Your Look Bad. – That’s a don’t
DO…NOT repeat negative or inaccurate statements. People can quote YOU as saying them.

Wait Around for the Producer or Reporter to Ask You for Supporting Documents, Pictures, or Elements that Would Make Your Segment/Story Amazing – That’s a DON’T
DO… Go out of your way to provide elements that make that person’s job easier, makes them look better, keeps their audience happy, and gets you asked back!