tips

Media Interviews: Converting to Web Traffic

Posted on by Jess Todtfeld

Media Training Techniques for the 21st century must include this outcome. When doing a media interview you need to create results. There have never been more media outlets competing for your attention. It’s not just 3 broadcast TV stations, local radio and your neighborhood newspaper. “Media” now includes what you get on your phone, your ipad, your kindle, Pandora or internet radio… email. The list goes on and on.

So, the big goal when doing media interviews? Converting watchers, readers, listeners to web traffic.

Getting Asked Back

Posted on by Jess Todtfeld

http://www.SuccessInMedia.com When doing a TV interview, radio interview, or print interview, there are a few goals. One goal should be to get in what you were hoping to say. A bigger goal is creating a specific outcome from the media interview. Most people forget this part.

Beyond that, you want to be able to make the media happy. You should give them what they want. You should be giving the audience or readers what they want.

But… if you can get asked back, you have the opportunity to double your results. If you do a great job on your second interview, maybe you’ll get a third.

After that, you may get into what I like to call… the rotation. This is gold. This is what you wish for. That means, whenever there is a story that matches your topic, you become one of the top go-to people. This is part of becoming someone the media loves. This is part of building your own brand or being able to use the media to get your messages to the world.

Want to find out just how to do it?
Reach out to us today.

Media Training: Bridging Doesn’t Work

Posted on by Jess Todtfeld


Bridging is the one big technique that media trainers love to talk about. The problem is that it is too vague to be able to work effectively. Listen to this analysis of media bridging and the explanation of what to do.

When it comes to media skills, you need a variety of techniques to employ.

Ambush Interviews

Posted on by Jess Todtfeld

The very prospect of ambush interviews scare people. Just the very idea that someone might sneak up on you when you are not ready and broadcast your answers to the world makes people’s knees shake.

Even if you don’t think “A Current Affair” or “TMZ” is planning on doing an impromptu interview with you, there is always the chance a reporter stops you at a conference or trade show. There is always the chance you pick up the phone and get sucked in to talking to an over-zealous reporter.

Use these media training tips and techniques. While we don’t wish an “ambush interview” on anyone, we do wish you the best success for being in control. The good news, there are solutions.

Media Training is not just about getting your body language and voice up to par. It is about control. The more control you have during a media interview, the great chance you have of getting the exact messages you want into a story.

Advanced Media Training Techniques: Problem, Solution, Call to Action

Posted on by Jess Todtfeld

These are three popular “message categories.” The reason is, it is easy, it works, and it can help you get the job done. Many of you who have taken my first level media training workshop will recognize the categories.

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Media Training is not just about getting your body language and voice up to par. It is about control. The more control you have during a media interview, the greater chance you have of getting the exact messages you want into a story.

In this installment, we talk about media messaging. This process is not a one size fits all. Media training doesn’t have to be cookie cutter. In this video we explain how you can start to look at your media messages when you want to “sell” people, even if the sell is “ideas.”

If you would like to know more about the Advanced Media Training program, just reach out to us.

Advanced Media Training Techniques: When to Ditch Your Messages

Posted on by Jess Todtfeld

Media Training Tips – Media Training is not just about getting your body language and voice up to par. It is about control. The more control you have during a media interview, the greater chance you have of getting the exact messages you want into a story.

In this installment, we talk about media messaging… and when you can “ditch” your traditional messaging strategy. This process is not a one size fits all. Media training doesn’t have to be cookie cutter.

Advanced Media Training – Sales Techniques

Posted on by Jess Todtfeld

Media Training Advanced Techniques taken from our advanced course. Why wouldn’t you want to use the same strategies people use to sell a product, for selling ideas?

Media Training should provide those doing media interviews with the tools to get the job done. That means going far beyond body language. It means driving traffic to your web site or getting more business.

Media Training information and media training classes are available at our site. Check it out.