media training

Advanced Media Training Techniques: Problem, Solution, Call to Action

Posted on by Jess Todtfeld

These are three popular “message categories.” The reason is, it is easy, it works, and it can help you get the job done. Many of you who have taken my first level media training workshop will recognize the categories.

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Media Training is not just about getting your body language and voice up to par. It is about control. The more control you have during a media interview, the greater chance you have of getting the exact messages you want into a story.

In this installment, we talk about media messaging. This process is not a one size fits all. Media training doesn’t have to be cookie cutter. In this video we explain how you can start to look at your media messages when you want to “sell” people, even if the sell is “ideas.”

If you would like to know more about the Advanced Media Training program, just reach out to us.

Advanced Media Training Techniques: When to Ditch Your Messages

Posted on by Jess Todtfeld

Media Training Tips – Media Training is not just about getting your body language and voice up to par. It is about control. The more control you have during a media interview, the greater chance you have of getting the exact messages you want into a story.

In this installment, we talk about media messaging… and when you can “ditch” your traditional messaging strategy. This process is not a one size fits all. Media training doesn’t have to be cookie cutter.

Advanced Media Training – Sales Techniques

Posted on by Jess Todtfeld

Media Training Advanced Techniques taken from our advanced course. Why wouldn’t you want to use the same strategies people use to sell a product, for selling ideas?

Media Training should provide those doing media interviews with the tools to get the job done. That means going far beyond body language. It means driving traffic to your web site or getting more business.

Media Training information and media training classes are available at our site. Check it out.

1960’s Media Training Techniques Don’t Work

Posted on by Jess Todtfeld

Media Training is a small but focused industry. I’ve been asked many times to give my review of where the industry is, and how it has changed. My biggest problem is that it seems to be stuck in the 1960’s.

When I started this work, I read as many books as I could about the techniques, systems, procedures related to media training and was taken back by much of it. As a TV producer, I knew that much of it wouldn’t still work. The word is more savvy and can spot much of the techniques. Many of the suggestions were also vague… like “bridging.” I say media training is a lot like TV make up. If you know it’s there, it wasn’t applied correctly.

If you want free tools, and e-course, or details about our workshops, visit: http://successinmedia.com/3newsletter.htm

Media Do’s And Don’ts

Posted on by Jess Todtfeld

Here are a few to help you along the way…

Here are some Do’s and Don’ts.

Winging It! – That’s a don’t.
DO… think about the outcome you want to create as a result of the interview.
What would make it worth the time and effort.

Rehearsing In Your Head or In Front of a Mirror. That’s a don’t.
DO… Rehearse with a video camera whether it’s for TV, print, radio, or internet media. There will be far more information to help you. (Much like videotaping a golf swing.)

HOPE the Interviewer Asks Great Questions – That’s a Don’t
DO… Write out answers you WISH you could say in the interview.
Then, try to SAY them. 🙂

REPEAT Anything the Interviewer Says Even If It’s Negative and Makes Your Look Bad. – That’s a don’t
DO…NOT repeat negative or inaccurate statements. People can quote YOU as saying them.

Wait Around for the Producer or Reporter to Ask You for Supporting Documents, Pictures, or Elements that Would Make Your Segment/Story Amazing – That’s a DON’T
DO… Go out of your way to provide elements that make that person’s job easier, makes them look better, keeps their audience happy, and gets you asked back!